Homely is a smartphone app for regular people who sometimes need to
access tools for specific, fairly straightforward DIY task, such as assembling a cabinet,
putting up a shelf, or repotting a plant. For this customer base, buying the tools outright
seems unnecessary. Renting the tools, on the other hand, is cheaper, less wasteful, and saves
space in their home.
Therefore, the main feature of Homely is the Toolkit Rental option: these
pre-composed toolkits include everything the user needs for the task. Toolkits are stored in
lockers located around the city and inside big homeware stores.